Phantom

Segment
Sedan

With extensive customization options and a bespoke division that can create truly unique cars, Rolls-Royce is one of the most configurable brands in the world. No two models that roll off the assembly line are ever the same, and this will also be true for the luxury automaker's first ever SUV, the Rolls-Royce Cullinan. To give you an idea of the crazy amount of customization you can do, Rolls-Royce has launched an online configurator for the Cullinan. We hope you didn't have any plans today, because exploring every available option could take all day.

20 paint options are available in the configurator, but you can finish the SUV in any color you like thanks to the automaker's Bespoke team. You can choose from 44,000 different hues, and if that doesn't suit your taste then Rolls-Royce can color match any object in the world. Colors like Belladona Purple are unusual, while Petra Gold will make you stand out. Alternatively, if you want something more refined and elegant there are subtle finishes like Premiere Silver or Dark Indigo. Inside, the customization options for the opulent cabin are virtually limitless, with an extensive choice of color, stitching and embossing combinations.

There are probably more options in the new Cullinan than any other Rolls-Royce since there are new features such as the Viewing Suite, which features automatically folding chairs that come out of the tailgate. The possibilities are endless, and we could quite happily spend hours playing around with the configurator while pretending we can actually afford to buy a Cullinan. Sorry if we've ruined your productivity for the day.