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Rolls-Royce Cullinan Starts Strip Teasing Before The Big Reveal

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The covers are starting to come off the Rolls-Royce Cullinan with a first look at the luxury SUV's taillight design.

This week, the covers will finally be coming off the highly-anticipated Rolls-Royce Cullinan, marking the automaker's first foray into the luxury SUV segment. The big reveal is slated for May 10, but the strip tease has already begun. For the first time, Rolls-Royce has shown a portion of the Cullinan's production body completely undisguised revealing the design of its rectangular taillights, featuring the Rolls-Royce logo inside. No doubt we'll see more revealing teaser shots this week in the run-up to the official reveal.

Billed as the "most luxurious crossover in the world," specific details are still being kept under wraps, but thanks to previous teaser shots we already have a good idea what the Cullinan will look like. The first ever Rolls-Royce SUV will take its cues from the current Phantom, adopting a similar front fascia with a prominent grille adorned with the Spirit of Ecstasy, flanked by rectangular headlights. Also unique to the Cullinan is a 'Viewing Suite', which deploys two leather-wrapped seats and a cocktail table from the lower section of the tailgate at the press of a button. It sounds like the perfect way to unwind after an intensive off-roading session, but we don't imagine people will buying the Cullinan for its off-roading prowess.

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Like the Phantom, the Cullinan is expected to ride on an aluminum spaceframe platform Rolls-Royce calls the "Architecture of Luxury," which will eventually underpin all Rolls-Royce models. The ultra-luxury SUV is also expected to use the same twin-turbo 6.75-liter V12 engine as the Phantom, so we're expecting it to pack at least 563 horsepower and 663 lb-ft of torque. Power will likely be sent to a specially-developed all-wheel drive system through an eight-speed automatic transmission. As the company's first ever SUV, the Cullinan is undoubtedly an important new model that will capitalize on the growing demand for ultra-luxury SUVs. We'll find out if it lives up to the hype on May 10.