Dawn

Segment
Compact

Luxury models made by Rolls-Royce always have six-figure price tags. You know how it works: if you need to ask how much it costs, chances are you can't afford a Rolls-Royce. As a result, most Rolls-Royce buyers aren't too worried about saving money, so it's rare to find Rolls-Royce dealerships offering incentives.

This month is an exception, however, because Rolls-Royce is offering some secret discounts for the Dawn, Ghost, and Wraith for the 2019 and 2020 model years. These incentives were discovered from rates and incentives data collected by Cox Automotive and are not advertised on the Rolls-Royce website.

For the 2019 model year, Rolls-Royce is offering incentives worth up to $20,000 for the Dawn, Ghost, and Wraith or 1.9 - 9.9% APR if you prefer financing. With the full discount applied, the 2019 Rolls-Royce Dawn's starting price drops from $346,300 to $326,300, while the 2019 Rolls-Royce Ghost is reduced from $311,900 to $291,900 and the 2019 Rolls-Royce Wraith is now $300,500, reduced from $320,500. In other words, a price drop between six and seven percent, depending on the model.

As for the 2020 models, a discount of up to $15,000 can be applied on the same trio of Roll-Royce automobiles. The Dawn, Ghost, and Wraith will cost $331,300, $296,900, and $281,900 respectively. These incentives are available until March 31, so take advantage while you still can.

This is an excellent opportunity to save a significant chunk of cash on the Rolls-Royce Ghost before it gets replaced by the next-generation model, which will ride on the automaker's new Architecture of Luxury that underpins the Phantom and Cullinan.

Spy shots have shown the all-new Ghost will have an evolutionary exterior update with a larger grille and slimmer headlights, while the interior will be updated with a fully digital driver's display and a wide infotainment screen. Under the hood, the new Ghost is likely to adopt a 6.75-liter twin-turbo V12, which produces 563 horsepower and 664 lb-ft of torque in the Phantom.