Maybe building the Cullinan was a good idea after all.
Rolls-Royce Motor Cars has been in business for an impressive 115-years, in which time it has built and maintained an enviable reputation for producing some of the world's most luxurious vehicles.
Like many motor manufacturers with such a long history, Rolls-Royce has seen its fair share of ups and downs, but under the BMW Group, it has been experiencing excellent growth in recent years. In fact, in terms of overall sales, 2018 has proven to be the most successful in its entire history.
The record total 4,107 sales for the year are thanks to growth in all regions with America remaining its largest market. There has been strong demand for all models in the range, with the Phantom being singled out as a major growth driver. Bespoke commissions are also at an all-time high. To match the increasing demand for customizations, the apprenticeship program also took on 23 new entrants in 2018 which is the highest intake since the program began in 2006.
Reflecting on the company's performance for the year, Torsten Müller-Ötvös, CEO, Rolls-Royce Motor Cars, said: "2018 was a most successful, record-breaking year for Rolls-Royce. We have seen growth in all our regions around the world. At Rolls-Royce, we are deeply focused on each and every one of our customers and are delivering on their demanding expectations".
Whereas a number of motor manufacturers are cutting back on models, downsizing their workforces and shutting down factories, Rolls-Royce has actually added 200 new employees to its workforce, taking the total above 2,000 for the first time.
The controversial Cullinan SUV has also been well received by Rolls-Royces customers and the order books are filled well into the second half of 2019. This continued growth is welcome news in an auto industry that is going through some tough times at the moment, although having a filthy rich customer base can't hurt either.