Rolls-Royce keeps upping the luxury customization ante.
A Rolls-Royce Cullinan is a pretty spectacular machine that is guaranteed to break necks and exude a sense of exclusivity, but if you're the type of person who can afford a Rolls, you likely want it to stand out even more so that nobody confuses it for your Malibu neighbor's ride. There are various aftermarket avenues to explore if you want a tuned Cullinan, but if you want that OEM touch, Rolls-Royce offers a wide range of customization options for all its cars, extending from the color of the paint to the type of wood to the sort of stitching you want on your leather. But now there are even more options, thanks to eight new color offerings.
The range is called the Colors of Cullinan Collection and is being debuted with half of the offerings for now, with the other half to follow in the near future. The first four hues offered are Bright Red, Paradiso Blue, Selby Grey, and Dark Olive. These will be followed by Peacock Blue, Bright Green, Forge Yellow, and Plum. According to the BMW-owned brand, these shades have actually been a part of RR's repertoire for some time, but for whatever reason, they were never offered to the general public. Now, the first four Cullinans in the collection will make their way to the US to showcase what can be done with the luxurious SUV.
Will Vetter, Rolls-Royce America Product Manager, says, "We wanted to give our clients the chance to see and be inspired by colors that had been developed previously through the Rolls-Royce Bespoke Design department but may not have seen the light of day through this limited-run Bespoke Collection."
As is typical of high-end luxury brands like RR, there's no word on how much one of these special finishes will set buyers back, but when you're spending $330,000 on an SUV, a paintjob that costs tens of thousands of dollars will probably do little more than raise your eyebrow slightly. Just please avoid that Dark Olive hue - no level of exclusivity is worth being seen in a car the color of baby vomit.