Industry News

Rolls-Royce Set for Maiden South American Journey

The luxury car company has announced their intent to enter the South American market for the first time in its history.

Rolls-Royce is currently working with future dealers based in Brazil and Chile to ensure it begins its South American odyssey on a firm footing. CEO Torsten Muller-Otvos is in the region meeting these future dealers as well as customers and media. From Sao Paulo he said: "I am delighted to announce our plans for entry into the South American market. Brazil and Chile have seen impressive economic growth, with an increasing demand from discerning customers for pinnacle luxury products.

"Rolls-Royce is growing very successfully in a number of fast-growing emerging markets and it is therefore appropriate that we have a strong presence in Brazil and Chile." Future dealers in Brazil and Chile are working towards full dealership openings in March 2012. Rolls-Royce is having a sound year; and between January and September the company enjoyed a 41% increase in sales on the same period last year. To meet increasing global demand, with particular interest in the Bespoke Ghost and Phantom models, Rolls-Royce's manufacturing plant and head office at Goodwood is to be expanded in the coming months.

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