It seems like everyone in the family has at least one Roller.
When a car manufacturer wants a celebrity to endorse its products, it gives them the coolest job in the world, a brand ambassador. Basically, the manufacturer pays a celebrity to drive around its cars and act as a face for the brand. These celebrities usually get free cars and a big paycheck. One example of this is when Audi named Hugh Jackman as its brand ambassador and gave him an R8 to drive to events. Thanks to Celebrity Cars Blog, we have now found the perfect ambassadors for Rolls-Royce.
Many celebrities drive Rolls-Royces, but the family that we have in mind seems to buy more cars from the British luxury brand than anyone else. We are, of course, referring to the Kardashians. The Kardashians aren't what we would call "car people," but part of their whole image includes wearing nice clothes, living in fancy houses, and driving impressive cars. As such, the Kardashian family spends a ton of money on nice cars from Bentley, Land Rover, and especially Rolls-Royce. They do buy other cars, but it seems like everyone in the family has at least one Rolls-Royce. For example, Khloe Kardashian recently purchased a black Wraith with a lovely red interior and has also been seen driving a white Phantom Drophead.
Kim Kardashian has owned several Ghosts including a black model and a grey one. Kourtney Kardashian has also been seen driving around in a Rolls- Royce and, in her case, a blue Phantom convertible with a white interior. Even Kris Jenner (mother of Kim, Khloe, and Kourtney) drives a black Ghost. Clearly this family is familiar with the Rolls-Royce brand. This insane number of Rolls-Royce cars is even greater when you factor in the Jenner family. The Jenners and Kardashians are often associated with the Kardashians because of Kris' marriage to Bruce Jenner.
Kylie Jenner also has a Rolls-Royce, in her case, a red Wraith. In addition to each owning at least one Rolls-Royce, members of the family have been upgrading models throughout the years. Who knows how many cars the family has bought in total? It would be hard to find another family on Earth that has spent more money on Rolls-Royce cars, and we think that the execs at BMW and Rolls-Royce need to capitalize. The Kardashians may not be the biggest car enthusiasts out there, but their brand image does line up quit well with the target clientele of Rolls-Royce. Only the fabulously wealthy can afford to drive, or be driven, in a Rolls-Royce, and the Kardashians are the epitome of wealth.
We think that Rolls-Royce could benefit from making everyone in the Kardashian family an official brand ambassador. Before you call us crazy, hear us out on this. We always see commercials where a celebrity is endorsing some car that they probably don't drive. Just look at Kia's K900 commercial with Lebron James. Rolls-Royces are all about opulence and comfort, and few other manufacturers really matches them. However, if Rolls- Royce can gather the opinions of some of its best buyers, it may be able to make its cars even better. The Kardashians love to show off, so perhaps they would be the perfect people to advise the company on how to make even more extravagant models.