Rolls Royce SUV is Now a Serious Proposition; Must Stay True to Brand

SUV

Luxury Rolls-Royce SUV can be neither sporty nor utility. It will, however, be extremely expensive.

Not to be outdone by Bentley's recent SUV announcement, Rolls-Royce is back in the luxury SUV frame with the biggest hint yet the British marque will soon be catering to the whims of is well-heeled clientele. Speaking with Top Gear, BMW board member in charge of Rolls-Royce Peter Schwarzenbauer said: “There are long-term independent studies that say half the world car market – 50 per cent of everything – will be crossovers and SUVs. So it's our responsibility to look into it.

We are seriously analysing a Rolls-Royce in the SUV area." BMW and Porsche have both had phenomenal success with their SUV models, and while work will first be done to make sure an SUV would be “a true Rolls-Royce” it's only a matter of time before the project is green lit. Meanwhile, Jolyon Nash, Rolls-Royce global sales and marketing chief, told Autocar that “If we don’t come up with something that is truly a Rolls-Royce, then we won’t be entering the segment.” The problem is that the words 'sports' and 'utility' are not normally associated with Rolls-Royce so designers will have to design “a concept that fits Rolls-Royce.” We'll be interested to see what they come up with.

You Might Also Like
Can't Afford A New Bullitt Mustang? Here Are 7 Cheaper Alternatives
Can't Afford A New Bullitt Mustang? Here Are 7 Cheaper Alternatives
The Greatest Cadillac In The Past Decade Was A 556-HP Wagon
The Greatest Cadillac In The Past Decade Was A 556-HP Wagon
Here's How Aerodynamics Make The Lamborghini Aventador SVJ So Much Faster

Take a behind the scenes look at this amazing system.

Fake Lamborghini Murcielago SV Reverse-Engineered By Iran

The Chinese couldn’t have done it better.

Hennessey Trackhawk Is World's Quickest SUV

That's what a thousand horsepower will do for ya.

5 Things You Need To Know About The 2019 BMW X5

After driving the car for the first time, here are our key takeaways.

Watch The BMW M2 Competition Lap The Ring In 7:52

That was supercar territory not long ago.

Kim Jong-un Gets Classy With New Ride

So much for sanctions.

Drifting A 1,000-HP Corvette On Mountain Roads Takes Some Serious Skill

Thought drifting the entire Nurburgring was challenging? Try it in a 1,000-hp Corvette on a mountain road with no safety rails.

Hennessey Heritage Edition Ford Truck Makes More Power Than Anything You’ve Got

This crazy beast is even more powerful than the Ford GT.

What's Hot