Rolls-Royce Wants Kids To Design The Craziest Vehicles They Can Imagine

Design / Comments

Because sometimes kids have the best ideas.

Kids say the darndest things, and when it comes to their imaginations, they come up with some of the craziest ideas. Rolls-Royce knows this, which is why in these dark times when everything we hear about centers around Covid-19, they're turning to the kids to bring us some joy. What would happen if we let the children of the world design a new car? Well, it would probably look like the Tesla Cybertruck, for one, but there are a million other possibilities that Rolls-Royce wants to explore with a new competition open to children under the age of 16. Could your kid possibly design the spaceship-inspired future of the Rolls-Royce Ghost? Or perhaps a Rolls-Royce Dawn successor inspired by birds?


The Young Designer Competition has been launched to provide parents and children with a new form of entertainment during the outbreak, centering around the designers of the future and letting their imaginations run wild, even if their bodies are confined to their homes.

Those under the age of 16 are encouraged to create a design, whether it's painted, drawn, or sketched in crayon, with submissions to be made via a dedicated website:

2017-2020 Rolls-Royce Wraith Front Angle View Rolls-Royce
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Once entries close on May 18, 2020, Rolls-Royce's design team will judge the submissions and pick a single main winner. As a prize, the winner will receive a rendered illustration of their creation and will be chauffeured in a Rolls-Royce Phantom with their best friend on the first day back at school. The school will also receive a prize in the form of a Greenpower electric car for their participation in the Greenpower Goblin Challenge in the UK.

With the standard of creativity expected to be high, runner-up awards will also be presented, with those winners receiving a hand-signed certificate from Rolls-Royce's CEO, Torsten Muller-Otvos.

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The British ultra-luxury manufacturer prides creativity and has pioneered innovative design elements over the years such as the Spirit of Ecstasy rising from the hood of a car, or the innovative Starlight Headliner that simulates a clear night's sky from within the cabin of some of the world's finest luxury machines. They hope this competition will bring some light to a dark time and inspire us when we need it most.

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2017-2020 Rolls-Royce Wraith Front Angle View
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