Rolls-Royce Will Make Final SUV Decision This Year

Jan. 07, 2015 3:00 PM ET by Jay Traugott / 52 Comments

Hey, if Bentley is doing one then why not?

This is something Rolls-Royce has been debating for some time now. On the one hand, building its own SUV would bring in some serious cash as well as attract more customers, particularly in China. On the other, an SUV, if not done properly, could harm the historic UK brand. Fortunately, Rolls-Royce CEO Torsten Muller-Otvos has just confirmed to AutoExpress that a final decision will made this year regarding production of a future SUV.

"We are listening to what our customers are saying and this segment is interesting because it allows transport for your family…on the other hand we need to watch that it keeps the promises of what Rolls-Royce really stands for – that's magic carpet ride, fully luxury, no compromises in comfort." Coming off a fantastic 2014 sales year, Muller-Otvos obviously doesn't want to ruin a good trend or bring any shame to the brand. But he also sees an opening for an even larger future luxury SUV market. "You need to move the brand from time to time, you need to go with the flow. We might even see in a few years that the classical sedan segments are shrinking due to the fact that SUV type vehicles are growing."

Rolls-Royce Will Make Final SUV Decision This Year

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Rolls-Royce Will Make Final SUV Decision This Year

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