Ron Burgundy Loves Durango's HP, Gum, and Staring Horses

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"I'm a man who discovered the wheel and built the Eiffel Tower out of metal and brawn. That's what kind of man I am."

The sequel to 2004's ""Anchorman" starring Will Ferrell will soon be in theatres, but not before we're given a taste of Ferrell's Ron Burgundy character promoting the 2014 Dodge Durango. Instead of names like Clint Eastwood, Eminem and the late Paul Harvey pushing the Chrysler brand, Dodge went with someone who is, shall we say, a bit more of the fictional type. And the end results are downright hilarious.

Burgundy's familiar dimwittedness makes a triumphant return as he tries to convince us to buy the facelifted 2014 Durango. According to Chrysler chief marketing officer Olivier Francois, a total of 67 commercial spots were filmed with Burgundy for the YouTube campaign.

It's certainly an original idea and Ferrell's ability to improvise some is just fantastic to watch. We've included a few of the 30-second spots ahead, and there will be plenty more to come.

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