Roush Performance has unveiled its enhanced 2023 Ford F-150 for truck enthusiasts who demand more style and performance than Ford can provide.
The automotive tuner has made several improvements over the 2022 variant, one of the biggest being the performance coil-over suspension setup. This, says Roush, makes the MY2023 version more capable than ever. 20-inch wheels, painted in Iridium Grey, add aggression to the package. This isn't a tarmac-bound truck, though, with 33-inch General Tire Grabber A/TX rubber, ensuring owners can easily hit the rough stuff.
Other performance-enhancing features include the Roush Performance Exhaust system that provides a menacing growl. For an extra fee, Roush will happily equip the F-150 with a $1,800 Active Exhaust System that lets the driver choose the intensity of the exhaust sound.
The Roush F-150 has also been fitted with a high-flow front grille that has been designed to improve airflow. The grille accommodates additional clearance lights. This new grille works in tandem with the heat-extracting vents on the hood supported by fender extractors that allow heat to escape from the engine bay.
It's functional but also adds an element of aggression to the overall package. The grille and additional vents are finished in satin black. This hue is repeated on the Roush graphics, proudly displayed on the front doors and tailgate. Roush offers optional accent graphics and a satin black wheel finish ($400) for those who want an even more distinctive look.
As many as 11 exterior colors are available, including Avalanche Gray, Hot Pepper Red Metallic, and Area 51 Blue. Customers can elect to have the satin grey exterior elements color-matched to the exterior paint.
Inside, you'll find a tastefully appointed cabin with grey and black leather seats. F-150 models with the Lariat package receive all-black leather upholstery with Vintage Carmine accents. The Roush logo is embroidered on each headrest, along with subtle American flag tags. Other options include a premium leather package ($1850) and a center console vault ($660).
If you're interested, Roush says the upgraded 2023 F-150 can be based on the XLT or Lariat trim levels. At $19,000, it's a costly package but will ensure your truck stands out from the crowd. If you base your model on the XLT, you can expect to pay around $60,000. The plusher Lariat will set buyers back around $76,000 - the same price as a Raptor. The Roush does at least come with a three-year/36,000-mile warranty.
The company recently introduced a subtle off-road enhancement kit for the Bronco, along with a sportier MagneRide suspension setup for the S550 Ford Mustang.