But would it steal sales from the Ranger and F-150?
As if the much-hyped reveal of the Ford Bronco wasn't a big enough problem for Jeep, the latest rumor is that a Ford Bronco pickup is on the way. Combining the off-road capability of the Bronco with an open bed at the back should be a winning recipe, and it should also be a huge problem for the Jeep Gladiator.
According to a report by Automobile Mag, it looks like truck fans will have to wait until the middle of 2024 for the Bronco truck to arrive, although it could possibly come as early as 2022. When it does get here, what can you expect?
Well, the pickup is not expected to get the 3.0-liter V6 turbo EcoBoost engine that is slated for the regular Bronco in the future, so it will likely make do with the existing 2.3L and 2.7L engine options, along with the seven- and ten-speed automatic transmissions. That would mean 310 horsepower in the case of the 2.7 V6, comfortably more than the Gladiator currently offers.
Equipment-wise, the Bronco pickup will mirror much of what the Bronco SUV has to offer. This means we can look forward to a similar terrain-management system and trims such as the Big Bend and Outer Banks. However, a two-door Bronco pickup is unlikely, so expect a four-door version only.
Of course, a Bronco pickup does mean that Ranger and F-150 sales could take a bit of a knock, but as long as buyers aren't knocking on the doors of rival brands, Ford is unlikely to be too concerned. After all, the Bronco pickup will be geared more towards off-road use, whereas the F-150 would remain the more comfortable on-road truck.
Although it's merely speculation at this point, the Bronco pickup would likely mirror the Bronco SUV's pricing structure, so could start at around the $30,000 mark. This would see it overlap with both the Ranger and the F-150. A range-topping First Edition model, which has proven immensely popular with the Bronco SUV, will likely sell at around $60,000.