Industry News

Saab Has Returned with New Parent Company Spyker

Talk about being saved from the grave. Saab has been officially bought by Spyker. Spyker? For those of you who haven't heard of them (don't worry, most haven't), they are a small Dutch car company producing less than 200 vehicles a year. What kind exactly? Try supercars with an Audi V8 and over 400 horsepower.

Now that Saab has been officially sold by former parent company GM, they are now free to pursue future product without needing the necessary approval from Detroit. Now, they call the Netherlands. Over the past decade since GM took ownership of Saab, the brand has continuously gone downhill. Besides an extremely loyal customer base, Saab failed to attract new buyers. GM thought they could turn Saab into a premium brand and do some simple badge engineering to current GM product and magically make them Saabs. Turned out that was the worst thing for both companies.

GM filed for bankruptcy last year and had to liquidate many of its assets. Besides dropping Saab, Pontiac, Saturn, and Hummer also bought it. Unlike those brands, Saab still lives and may yet flourish. Under new CEO Victor Muller, Saab is on the verge of releasing some fantastic new product, including the all new Saab 9-5. Based off the GM Epsilon platform, the new 9-5 offers everything a Saab should in terms of luxury, performance and quirkiness (yes, the ignition will remain in between the front seats). With the 9-5 launching this summer, the all-new 9-4 SUV is just around the corner.

This is not just another rebadged Chevrolet Trailblazer (again, old school GM rebadged engineering), but a distinctly new design with the only trace of GM engineering being the platform. As Saab continues to develop new product, the company is beginning to look into the possibility of bringing back the iconic 92. Launched way back in 1948, this was Saab's original model. Over time, it has become a classic and with the retro car craze still going, it should only be a matter of time until Saab begins releasing some early spec photos of the concept.

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