You've got until the end of the month to place an order.
There's no question Dodge offers some of the wildest exterior paint colors and very appropriately cool names to go with them. The typical red, white, blue, silver, and black options get dull after a while. Surprisingly, no other automaker is as enthusiastic about its color palette as Dodge and this is something we'd like to see changed.
And now it's come to our attention that Dodge intends to discontinue one of those bold colors at the end of this month. According to Mopar Insiders, citing "dealer connections," Gold Rush will be dropped from the options list in just a few weeks' time.
It was only introduced not long ago for both the Dodge Challenger and Charger with its current name. Previously called Fortuno's Gold, it initially premiered back in 2018 at the SoCal LX Springfest. Dodge later added it to the mix for the Challenger 50th Anniversary Limited Edition.
When it was announced for 2021, the color was limited to Challenger performance models only, specifically the T/A 392, Hellcat, and Hellcat Redeye. Brand enthusiasts loved it so much they managed to pressure Dodge into offering it on the Charger R/T, Scat Pack, Scat Pack Widebody, Hellcat, and Hellcat Redeye models as well.
Regardless of model and trim, Gold Rush-equipped cars came with a Satin Black hood, roof, and decklid. A quick check of the official Dodge configurator website confirms the color is still available, but time is of the essence. Don't expect it to be around next month, assuming this report is accurate. It's unknown why the color is being dropped, but a fair assumption is because Dodge wants to maintain its limited-edition status.
Fortunately, there are still plenty of crazy colors that aren't going anywhere, like Plum Crazy, Frostbite, Smoke Show, and Destroyer Gray. Despite Gold Rush's upcoming retirement, Challenger sales remain strong overall, winning the Q1 2021 sales battle against the Ford Mustang and Chevy Camaro.