While it has decent fuel economy, the base price for a new Scion FR-S is the true icing on the cake.
Ever since Toyota and Subaru first announced their plans to build an affordable, rear-wheel-drive sport coupe, the duo stated their intent to sell it with a base price of around $25,000. And they were true to their word, as a leaked document recently sent to Scion dealers reveals that the FR-S will officially start at $24,930 (including destination and handling). Subaru BRZ pricing hasn't been announced, but it's expected to be slightly higher due to a few more standard features.
All told, the top-of-the-line BRZ Limited can be bought new for less than $30k. And in related FR-S/BRZ news, official EPA fuel efficiency numbers have just been announced. For manually-equipped models, expect to see a return of 22/30 mpg city/highway on premium fuel. If you opt for the automatic tranny, numbers are a bit better, coming in at 25/34 mpg city/highway. Just for comparison to its two closest rivals, the Mazda MX-5 equipped with a six-speed manual returns 21/28 mpg city/highway and the 2.0-liter Hyundai Genesis Coupe with a six-speed returns 21/30.
Expect to see the Scion FR-S in dealerships very soon. The Subaru BRZ, which is being produced in limited numbers (around 6,000 units this year), will be arriving later this summer or early fall.