Scion Hopes Upcoming New Models Will Matter

Industry News

A complete lineup revival is about to happen.

Scion hasn’t quite turned out the way Toyota had hoped it would. It was designated to be the so-called youth brand, which would be fine if young people actually bought Scions. But they’re not and the only interesting current model is the FR-S, and even that isn’t moving off dealer lots in expected numbers. So Toyota had a choice: either attempt to revive Scion or kill it entirely. It has chosen the former.

A new report has gone into some detail in regards the upcoming Scion model revamp, starting with the discontinuation of several models. For starters, the xB is a goner. It’ll be replaced by a rebadged version of the Europe-market Toyota Auris hatchback, which is based on the Corolla platform. Sources claim it’ll receive a fairly powerful engine and sporty tuning. The xD is also dead, replaced by a sedan version of the new Mexico-built Mazda2. Both the xB and xD replacements are due sometime in 2015. The tC will soldier on until a redesign arrives in 2016. A next-gen FR-S has been confirmed but it won’t arrive until 2017.

You Might Also Like
Weird Wheel Designs You Won't Believe
Weird Wheel Designs You Won't Believe
10 Hidden Gems Inside Porsche’s Private Warehouse
10 Hidden Gems Inside Porsche’s Private Warehouse

There’s also a possibility of a Scion crossover that’d be smaller than the RAV4, but that’s still a couple of years away. And finally, the iQ minicar is officially dead. This lineup revival sounds good, but Scion still has a lot of work to do in terms of image. Young buyers still don’t know the brand is aimed at them.

Gallery

9
PHOTOS