Mercedes' lineup has become too bloated.
The Mercedes-Benz lineup is like the menu at the Cheesecake factory; massive and filled with options. This extensive range of models has facilitated high sales for Mercedes but in 2019, the Three-Pointed star was outsold by BMW. It might be time to cull some models. According to Automotive News, Mercedes plans to cut seven models from its US lineup.
This news was delivered during a dealership webinar in late June by Mercedes-Benz USA CEO Nicholas Speeks. No timeline was specified for when these models will be axed from the lineup nor in fact, were the seven models facing the chop announced. Based on sales and some recent industry projections, we'd guess the discontinued models won't be SUVs.
Sources close to the plans say that the Mercedes-AMG GT 4-Door, Mercedes-Benz CLS-Class, and the coupe/convertible versions of the C-Class, E-Class, and S-Class could be among the seven discontinued models. This seems like an odd move considering that many of these models were just recently given facelifts for the 2021 model year. But with Mercedes moving C-Class sedan production from the US to Germany, it is clear that the company is putting a greater emphasis on hot-selling SUVs over dwindling sedans, coupes, and convertibles.
"Do we need all the products that we currently have?" Speeks told Automotive News. "We also have to play our part in cutting our costs to meet our means." Oddly, Mercedes is also rumored to introduce a new CLE model, which would slot between the C-Class and E-Class.
We already knew that the Mercedes S-Class Coupe and Convertible and the SLC sports car were not long for this world. Sports cars should still have a place in the Mercedes lineup though, as the next-generation AMG GT is set to be joined by an all-new SL, which should take the place of the S-Class. The SL will share a platform with the upcoming GT replacement, meaning it will go back towards its roots as a 'Sport Leicht.'