Sexy Girls to Sell Clios

Lingerie-clad ladies star in Renault’s new UK ad for the Clio.

To say Renault is doing badly in the UK would be a colossal understatement.Its market share of less than two percent is at a fifty-year low, so the new Cliohas a massive task to help revive the brand. To give it a helping hand, Renaulthas deployed the age-old marketing tactic of "sex sells" in its latest advert forthe hatchback, which centers on a couple of unsuspecting punters being takenfor an unforgettable test drive. The drama unfolds after the salesman shows the drivers the car’s “va va voom”button.

Once deployed a chain of French stereotypes unfold including a couple kissing beneath the Eiffel Tower, a man selling baguettes and, the piece de resistance, a troupe of lingerie-clad cabaret dancers exposing plenty of flesh. Doubtless the ad will get plenty of views, and Renault hopes lots of sales to boot.

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