Shaquille O'Neal has quite a bit of free time now that he is retired from the NBA. The former Lakers and Heat star (we don't count the cup of coffee he had in Cleveland) is trying to raise Buick's profile and he's doing his best to 'fit in.'

The spot promotes the 2012 Buick LaCrosse and was shot in Pasadena, California. The luxury sedan "accommodates the basketball icon with performance, fuel efficiency, technology and... room to spare!" Fitting, because Shaq cleverly quips that he has "shoes that are bigger than a hybrid... and are more stylish." This is the first add that Buick is running in their new ad campaign, focusing on raising their profile amongst luxury sedan customers by featuring celebrities in their adverts. As Shaq so eloquently puts it, it's all about the "Oh," effect.