Tennis superstar Maria Sharapova has become Porsche’s brand ambassador, signing an initial three-year deal.
Russian tennis superstar Maria Sharapova has been selected by Porsche to be their first ever global brand ambassador, with the four-time Grand Slam champion set to represent the German carmaker for the next three years. While choosing a woman for the role might raise some eyebrows given almost 90 percent of 911 buyers are men, Porsche is adamant the tennis champ is the perfect match, sharing similar attributes of elegance, power and charisma. Like a Porsche, she’s also pretty hot to look at and known for making a mean grunt when at full tilt.
Last year, Sharapova won a white 911 Carrera S Cabrio at the Porsche Tennis Grand Prix in Stuttgart, and she can now add Porsche to her impressive commercial portfolio that includes Nike, Tag Heuer, Tiffany & Co. and Samsung that brings her in a cool $30 million a year.