One dealership in Tesla's hometown received 40 reservations in one night.
That's one word to describe Ford's decision to expand the Mustang nameplate to encompass a performance-oriented pure-electric crossover utility vehicle, drawing ire from many a diehard Mustang fan, and generating intense excitement from many others. Consumers are divided on how to feel about the naming of the Ford Mustang Mach-E, revealed in November of 2019, and there is no middle ground; you either love it, or you hate it.
Those consumers in the "love it" camp now have some new ammunition in the argument over the Mach-E; according to the Detroit Free Press, one Silicon Valley Ford dealership, Sunnyvale Ford, received 40 reservations for the new battery-electric crossover in a single night.
As of this writing, Sunnyvale Ford is now up to 100 reservations for the boldly named Ford Mustang Mach-E, the Free Press reports. The popularity of the vehicle there is especially notable when one considers that the dealership is just a stone's throw away from Tesla Motors' headquarters in Palo Alto, California.
The limited-numbers 2021 Mustang Mach-E First Edition sold out across the US within a month-and-a-half of the electric utility vehicle's reveal, and more than a quarter of that model's customers live in California.
For many, the 2021 Ford Mustang Mach-E represents an appealing alternative to Tesla Motors' battery-electric vehicle line - one that comes with an expansive network of dealers and service centers, which is backed by more than a century of car-manufacturing expertise. The Mustang Mach-E has even captured the affection of many loyal Mustang fans, who are keen to stick with the iconic Ford nameplate without having to suffer limited practicality and so-so fuel economy.
"I just think the market is ripe and it's ready for something other than Tesla," Sunnyvale Ford owner Steve Fuentes revealed. "Our all-electric SUV with a 300-mile range is super cool and functional."