Record demand and new markets signal growing success for the company.
If you want an old-school Porsche 911 with modern enhancements and the kind of impeccable fit and finish that would make your BMW look like a '90s Hyundai, Singer is the company you want to get in touch with. Every single one of its creations is gorgeous, and as the company experiments with new ideas like the All-Terrain Competition Study (ACS), its global reach and popularity are increasing. The Dynamics and Lightweight Study (DLS) is a big part of this, and Singer just announced that it added facilities to Bicester Heritage in the UK in order to complete all 75 of the DLS examples.
Singer will also return to the Goodwood Festival of Speed this weekend to showcase two of its completed DLS restorations. Singer's British Founder and Executive Chairman, Rob Dickinson, says that the UK is Singer's second home: "Thanks to the relationships we've built with the foremost technical partners, including Williams Advanced Engineering, Multimatic, Michelin and Bosch, we've been able to bring our clients' personal vision for their incredible machines to reality. There's no better place to show the results of the Dynamics and Lightweighting Study than Goodwood, in our sixth year at this spectacular event." But growth for Singer has been remarkable in other regions too.
Singer says that it has completed restorations for owners in more than 30 countries over the last ten years, and this growth has allowed for the launch of the Singer Reimagined high-watchmaking division in 2017, which has since become an award-winning brand, taking home the Grand Prix d'Horlogerie de Geneve's 'Chronograph Award' in its launch year.
And despite the effects of the global pandemic, Singer reports a 50% increase in demand for its luxury automotive services year-on-year through to the end of 2020. It has now grown from servicing the USA, Puerto Rico, Canada, the UK, and Hong Kong by adding Germany, Taiwan, Japan, Switzerland, Australia, and New Zealand to its list of serviced countries. Singer is certainly on a roll, but future growth is planned. We can't wait to see what that entails.