Commercials

Smart Tells Competitors to Go Crush Themselves

Sometimes even a micro-car is just too big.

Thoughmost gearheads would never admit it, anybody who's ever spent some time looking fora parking spot in a crowded big city has at some point wished they owned a smallcar. Sure, it might not be the most exciting thing to drive, but just imagineeasily slipping into that vacant half-spot you've been circling for the last 20minutes. But now, Smart is challenging even its tiniest competitors in this newad, claiming that their super mini offerings could never fit into a spotvacated by a ForTwo.

And say what you will about the Smart, this commercial will certainlyappeal to urban dwellers who just want a car that they can dump somewhere closeto home.

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