Sometimes even a micro-car is just too big.
Though most gearheads would never admit it, anybody who's ever spent some time looking for a parking spot in a crowded big city has at some point wished they owned a small car. Sure, it might not be the most exciting thing to drive, but just imagine easily slipping into that vacant half-spot you've been circling for the last 20 minutes. But now, Smart is challenging even its tiniest competitors in this new ad, claiming that their super mini offerings could never fit into a spot vacated by a ForTwo.
And say what you will about the Smart, this commercial will certainly appeal to urban dwellers who just want a car that they can dump somewhere close to home.