This probably isn't the only instance.
The Alfa Romeo 4C is something of a hot commodity. Just 2,500 examples will be built each year, so it’s no surprise that some Alfa enthusiasts are anxious to snatch one up. But what’s even more sought after than a regular 4C? The special Launch Edition 4C. And now some guy in Quebec, Canada is trying to sell his 4C Launch Edition for an insane $120,000 (CAD). MSRP: $78,495. This guy is trying to make an extra $40 grand here. Is he being a greedy asshole with that price, or is he simply going by the base economic law of supply and demand here?