Ariel Motor Company

Some Enthusiastic Talk On The Joys Of An Ariel Atom On The Street And On The Track

From some guys who know what they're talking about.

We've seen a lot of videos about the Ariel Atom over the years, a lot of videos which focused on a lot of numbers. Since the car is so obviously entirely about the all-important power-to-weight ratio, it tends to be about the only thing anyone talks about. But here we have a couple of videos which, yes, talk a fair amount about the car's performance (trunk space and cup holder discussions aren't really an option), but also about the ownership experience.

This first video is narrated by an Atom owner who says that he drives the car on the street about as much as on the track.

The second video is from the dealer where the Atom was purchased. They would like to sell you one too, obviously, but that's not all they talk about.

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