Sure, it's a First Edition, but this is still wild.
Ever since it was revealed, the Ford Bronco has been a thing of fascination for fans of the Blue Oval everywhere, garnering an almost legendary status before most people have even had a chance to get behind the wheel. The demand for this vehicle has been insane, even amidst quality issues, and First Edition models are especially sought after. Earlier this month, we covered a story on one such 160-mile Bronco that we expected to sell for a large sum, and now that the auction has closed, we can conclude that when it comes to getting a new Bronco, it seems that local buyers will do whatever it takes.
Listed as part of Mecum's Dallas auction last weekend, the Bronco First Edition, finished in Cyber Orange, sold for a ridiculous $126,500, more than double the car's original MSRP of $59,305. That seems like an awful lot of money to spend on a car that was offered with no reserve, but the Bronco's appeal has only been increased by the current production shortages that the entire industry is facing. These have caused many Bronco buyers to face severe delays that Ford is now trying to apologize for with free booze. Coupled with the fact that this is a First Edition, and the pricing almost makes sense.
Still, we can't help but wonder if there could be some serious consequences for buyers in the long run. Every time that a manufacturer releases a new special edition, or an all-new vehicle in a limited trim, many of the vehicle's buyers tend to flip the car for ridiculous money, making a seemingly affordable vehicle like a Bronco now worth as much as some supercars. As cool as the Bronco is, perhaps the buying public is inflating its value too much, pushing prices far higher than they deserve to be. Then again, as the entire industry heads towards electrification, traditionally powered machines like this will surely someday be classics, and we can't fault people for trying to make a quick buck here and there. That said, we don't think the guy who wants $175k for his will get his price.