Actually, it's pretty clever.
Chevrolet plans to re-launch an iconic nameplate from its SUV past – the Blazer. Only this time, however, the reborn Blazer will be a crossover, slotted between the Equinox and Traverse. Earlier this month our spy photographers snapped some photos of what appears to be an advanced prototype out testing on public roads. It's entirely possible the production version will be unveiled in the coming months. Or perhaps sooner, based on these so-called "teaser" images Chevrolet has just posted on its official Facebook page.
It's a guy. Wearing a blazer jacket. Get it? Hilarious, we know, with Chevrolet writing "The hottest look of the year. Coming soon." A few additional close-up shots were also tossed into the mix. The automaker sees opportunity in the space between its two current crossovers, and it's actually fairly simple to get something to production in a short amount of time. That's because the new Blazer will be built on the same platform as the new GMC Acadia and recently unveiled Cadillac XT4. Unlike the Traverse, however, the Blazer won't have a third row of seats. Power will likely be sourced from two familiar engines, a 2.5-liter four-cylinder and the 3.6-liter V6.
Unlike the Acadia's aging six-speed automatic transmission, Chevrolet plans to give the Blazer a more modern nine-speed automatic instead. The (2020?) Chevrolet Blazer will go head-to-head against the likes of the Ford Edge and Nissan Murano.