By now, it's safe to say that none of us are strangers to the going rate for a brand new Ford Bronco. We've seen Ford's off-roader sell for crazy sums time and time again both at dealerships and at auction. Well, this one is going to blow them all away.

The first Ford Bronco Raptor ever built will sell at Barrett-Jackson on Saturday, April 9th. It's so new in fact, that the color for Bronco Raptor VIN #001 hasn't been chosen yet. That'll be up to the buyer. Thankfully, it won't just be some dealer or Bronco flipper pocketing the surely massive sum of cash. Instead, Ford is going to go and do something better with the money.

Barrett-Jackson is going to waive all fees and commissions associated with the sale, ensuring every last cent goes to this cause. And that cause is twofold. The proceeds from the sale of this Ford Bronco Raptor will go to benefit the National Forest Foundation (NFF) and Outward Bound. The NFF helps with forest conservation across America and helps to promote responsible recreation; the kind of things Ford wants Bronco owners to do when they use their off-roaders to get outdoors.

Outward Bound, likely the more recognizable of the two organizations, helps to educate young people about the outdoors. The organization shows 50,000 students a year what's up with the outdoors, from survival skills to education. Like the National Forest Foundation, Outward Bound is exactly the kind of organization Ford would want the proceeds from the sale to go to.

This is an incredible practice that large parts of the automotive industry love to engage in, and we're huge fans of it. Not only does Ford and the organizations they choose to benefit get some great press, but someone gets to buy something really, really special.

While details like the color of the Bronco Raptor remain a mystery at present, we know for sure that it'll fetch way more than its $69,995 base MSRP. Similar auctions have seen the first 2023 Corvette Z06 sell for $3.6 million and the first Hummer EV sell for $2.5 million.