Sony Honda EV Will Use Playstation 5 And Movies To Beat Tesla

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Executives at Sony Honda Mobility are aiming for a "content first" strategy with their new EV.

In addition to fleshing out its own EV lineup with cars like the Honda e:Ny1, the brand has been working jointly with Sony to build electric vehicles. The pair plan to arrive in the US market by 2025, and to get into that oh-so-saturated new EV market, Sony is bringing the PS5 into its new EV to entice buyers. We should also note that 2025 is a year earlier than the 2026 projection we heard a month ago.

From the sound of things, you'll be able to play Gran Turismo while hoping the driver of your Sony EV isn't doing the same. Speaking with the Financial Times, Izumi Kawanishi, president of Sony Honda Mobility, said that the brands plan to use the PS5, music, and movies to entice new buyers.

"Sony has content, services, and entertainment technologies that move people. We are adapting these assets to mobility, and this is our strength against Tesla," said Kawanishi.

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2024 Honda e:Ny1 Front Bumper Honda

Kawanishi says that PS5 integration into the car is "technologically possible" and that Tesla, the company the group views as its main competitor, doesn't provide any content services. The group sees this as a massive gap in the market.

We've seen other brands begin to dip a toe into entertainment options. Ford and Tesla offer games, though Tesla ended up in hot water over its use of entertainment tech in its cars. BMW is another example, offering a massive movie theater-like screen for rear passengers in the latest 7 Series.

Sony and Honda will take this to another level. Yasuhide Mizuno, chair of the joint venture, told Financial Times that the two are adapting the production process to prioritize content.


"We will develop a car as hardware that will cater to the entertainment and network we would like to offer," said Mizuno.

In addition to the brand's admittedly lofty content-first strategy, Sony Honda has its eye firmly on autonomy.

"To enjoy the space in your car, you have to make it a space where you don't need to drive. The solution for this is autonomous driving," said Kawanishi. However, the ex-PS3 developer is more than aware of the challenges in that field.

"Autonomous driving will have to evolve considerably from the current level to get to that point, and it will take time for that to happen," he continued. However, the company is still aiming for full autonomy and is making great strides in that particular department.

Sony Vision-S 02 Dashboard Sony
Source Credits: Financial Times

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