Please GM, don’t take the Corvette engine out of the Escalade.
Cadillac is doing its best to reinvent itself, and so far the results have been mixed. A short time ago we suggested that Cadillac needed to do some soul searching and stop copying European automakers in order to be successful. However things may be different if the brand wants to sell across the Atlantic. In that case, it may want to try and copy what the successful German luxury automakers are doing, which is to sell diesels and hybrids. Yes, diesel and hybrid Caddies could be coming.
While Americans prove to be some of the most diesel-shy car buyers, half of all new cars sold in Europe are diesels. In the UK, Cadillac only offers the CT6 and Escalade because it thinks that buyers only want its range-topping models. However, this will soon change as GM’s luxury arm prepares to roll out the XT5 crossover, a car it views as crucial to infiltrating the European market. The CTS and ATS may soon follow and for now, all of these cars will only be offered with top-level gasoline power plants. Cadillac Europe’s head of product management, Barnabas Vincze, told Autocar that the company is considering new engine and powertrain options and that nothing is being left off the table, including diesels or hybrids.
“All types of different powertrains were on the table as options” said Vincze. He followed up by saying that Cadillac is currently “looking at them all now. For now, we bring high-performance petrols to market.” When asked about how Cadillac would fare against established German brands, Vincze said that the automaker isn’t interested in stealing sales from those brands (unlike in the US). Instead, Cadillac would offer vehicles for successful people who want to be different and stand out from the usual crowd. Given that Cadillac’s target sales numbers in Europe are only 900-1,000 units, we shouldn’t expect the General to sink money into diesel Cadillacs until the brand gains more traction.