SRT CEO Does a Massive Burnout in a Challenger Hellcat

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Ralph Gilles may just be the coolest auto exec out there.

With 707 horsepower on tap, the 2015 Dodge Challenger SRT Hellcat is one hell of a thing. It's big, loud, and makes no apologies for burning fossil fuels. We absolutely love it, and you should too. It's not in dealer showrooms just yet, but SRT brand President, CEO and Senior Vice President of Design at Chrysler Ralph Gilles definitely knows how to sell a car. In fact, he may have just sold several dozen. All it takes is a proper demonstration.

Check out this video of Gilles himself behind the wheel of a Challenger Hellcat as he does an insane burnout. The crowd goes absolutely nuts, and they give Gilles a proper round of applause once the smoke clears.

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