Only a year after its official debut, Chrysler product planners have already scheduled the Viper for a refresh.
It hasn't even been a year since the new SRT Viper was revealed at the 2012 New York Auto Show. But in the auto industry, a year is a long time and before you know it, a new model may suddenly look a bit dated. Chrysler is intent on not letting this happen to its new halo pride and joy according to a new report that recently surfaced detailing the automaker's five-year product plan for North America. The strategy includes all Chrysler brands, including Fiat and Alfa Romeo. But what really caught our attention is that the Viper will be given a refresh for 2015.
No specifics were given and it remains unclear whether this will include a styling update or a power upgrade. Most likely it'll be both. Three other current SRT-badged models will be refreshed for 2014. In addition, a total of seven Fiats and five Alfa Romeos will arrive to the US by 2016. The Alfa Romeo 4C is expected to debut sometime later this year. Overall, it's an aggressive plan and should keep Chrysler's competitive edge fully intact.