Industry News

SsangYong Plans to Enter US Market, Seems Serious This Time

A cheap alternative to the ever more expensive Korean brands we already have.

SsangYong is a Korean brand of automobile which, though it has considered selling cars in the US before , is a completely unknown name to the majority of Americans. That's fine though, the brand's biggest claim to fame so far has been to build the world's ugliest vehicle, the 2004-2013 Rodius. And for those of you thinking that title belongs to the Aztek, there are pictures at the end. But we might hear the name here quite soon.

The automaker, which has previously concerned itself with markets like Eastern Europe and Central America, has filed US patents for the names "Luvent" and "Tivoli." The two vehicles will use the same platform, with the Tivoli being a compact crossover and the Luvent a sedan and/or hatchback. The Tivoli has already debuted in Korea with a 125-horsepower engine and $15,000 price tag. For the US market, this would essentially mean the vehicles would occupy the place recently deserted by Hyundai and Kia as they moved into better but more expensive cars.

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