But a more luxurious Lagonda version of the DBX could take its place.
After canning the Rapide E, Aston Martin still doesn't have a single fully electric car in its lineup. This will soon change, however, as Aston Martin boss Lawrence Stroll confirmed plans to launch a new electric sports car and SUV from 2025. But what happened to Aston Martin's plan to launch a new Lagonda sub-brand focusing on luxury EVs?
Back in 2018, Aston Martin previewed the new Lagonda brand with the Lagonda Vision electric sedan. One year later, Aston Martin unveiled the Lagonda All-Terrain Concept, a sleek electric SUV with a larger, more lavish interior than the DBX and autonomous technology.
Originally, the production version of the All-Terrain Concept was going to be the first model sold under the Lagonda brand, with production planned for 2022.
However, the Lagonda SUV project has now been scrapped. Instead, the automaker is focusing its resources on electric cars that will be sold under the more established Aston Martin brand. The Lagonda name will still live on, however. Next month, Mercedes-AMG boss Tobias Moers is expected to announce that the Lagonda badge will be applied to more premium versions of existing Aston Martin models after the German automaker acquired a 20 percent stake in the company.
Like the Maybach S and Maybach GLS, Lagonda versions of existing Aston Martin models will likely be distinguished with design cues such as unique bumpers, a revised grille, and a more upscale interior. So, while the radically-styled Lagonda All-Terrain will no longer enter production, there's a good chance Aston Martin will launch a Lagonda version of the DBX with Maybach levels of luxury to replace it and capitalize on the SUV's popularity.
If this happens, the Lagonda DBS will undoubtedly be even more expensive than the standard SUV, which starts at $176,900 and is already more expensive than the Maybach GLS. It could also get a slight power increase. For reference, the standard DBX is powered by a 4.0-liter twin-turbo V8 generating 542 hp and 516 lb-ft of torque.