Geely's Vision Starburst concept looks like China's answer to the Audi A6 e-tron.
Chinese automaker Geely is known for many things, including its ownership of Volvo and, more recently, for the launch of its premium electric car brand called Zeekr. Geely is less associated with beautiful and groundbreaking car design, although the company's latest concept has forced us to reconsider this. Geely has just introduced the dramatic Vision Starburst concept, which showcases the brand's Expanded Cosmos design philosophy.
The Vision Starboard's design will inspire future Geely models. If that's true and upcoming Geely models look anything like this concept, it could emerge as a serious player. The luxurious four-seater looks like something that could compete with the Audi A6 e-tron although its dimensions are unknown and technical details were not shared.
While we're used to some exceptionally flowery marketing language when an automaker reveals a new design, Geely takes this to the next level. "The inspiration for Vision Starburst comes from the stellar phenomena where brilliant nebulas and magnificent elements come together, merging, fusing, and finally bursting into new stars," said the automaker.
Make of that description what you want but the Vision Starburst does look good. The large front grille has shades of the Cadillac Lyriq about it and the lighting signature has a similar pointy effect to the Lamborghini Sian, yet the Vision Starburst manages to maintain its own identity - this isn't something that can easily be said about Chinese car design.
The side is characterized by more geometric shapes and no obvious door handles, while the back features more striking lighting that spans the width of the vehicle.
Interestingly, there is no B-pillar and both the front and rear doors open upwards.
The interior seats four and employs the use of Cosmic Ray light strips that Geely says links it to the exterior. There is a floating center console and large, portrait-style screen. Like the exterior, the cabin's lighting changes depending on what state the vehicle is in, such as whether it's charging, parking, or in motion. Although the Vision Starburst won't go into production, it's a promising sign of things to come from Geely in the years ahead.
"The Expanding Cosmos philosophy serves as a constant inspiration for our designers to discover a new and holistic design language that satisfies our ever-expanding and increasingly-diverse range of customers," said Guy Burgoyne, Vice President of Geely Design Shanghai.