Last year at the 2018 Geneva Motor Show, Land Rover revealed the special edition Range Rover SV Coupe, a stunning homage to the original two-door 1970 Range Rover. Put simply, it was going to be the fastest full-size Range Rover ever built, thanks to a 5.0-liter supercharged V8 producing 557 horsepower and 516 lb-ft of torque enabling the luxury SUV to sprint to 62 mph in five seconds before topping out at 165 mph.

Only 999 examples were planned for production by Jaguar Land Rover's Special Vehicle Operations division. However, these plans have now been scrapped before a single example has even rolled off the production line. Less than 12 months after its world debut, Land Rover has confirmed the Range Rover SV Coupe won't be built after all. We doubt that demand was an issue here despite its £240,000 ($334,000) starting price, although the automaker hasn't said how many build slots were sold.

"We've taken the difficult decision to inform our customers that the Range Rover SV Coupe will not proceed into production," JLR told us in a statement. "Instead, we're focusing our resources and investment on the next generation of world-class products. With exciting plans for electrification, enhanced craftsmanship, innovation and technology we are working to ensure that we continue to offer our customers a choice of world-leading SUVs." In other words, Jaguar Land Rover wants to put more resources into the next-generation Defender and electric XJ sedan.

You can also expect its bespoke division to churn out high-performance models.

"Our Special Vehicle Operations division is continuing to develop exciting cars that push the boundaries of luxury, performance and capability – the all-new Jaguar F-Pace SVR is weeks away from its first deliveries and we have many more new models in development," the automaker added.

It seems likely that Jaguar Land Rover couldn't justify the high production costs of the bespoke Range Rover SV Coupe, which only shares two body panels from the regular Range Rover, after the company posted a huge loss last year, resulting in thousands of job cuts. The lingering uncertainty over Brexit and a sales decrease in China could also have been factors. As Jaguar Land Rover focuses on improving its profit margins, the death of the Range Rover SV Coupe suggests we could see less bespoke models built by the company for wealthy clients in the future.