Maserati introduced the GranTurismo at the 2007 Geneva International Motor Show and more than a decade later, the car has finally reached its final day of production. The GranTurismo's successor is set to arrive in 2020 and will be available with hybrid, plug-in hybrid, and electric drivetrains. It will be built at Maserati's Modena, Italy plant, which is currently undergoing renovations to construct the new car.

This means it is finally time for the GranTurismo to take its bow after more than a decade on sale. To mark the occasion, Maserati has revealed a new GranTurismo Zeda special edition as the production of this long-standing model comes to an end.

Zeda means simply 'Z' in Modena dialect, symbolizing a connection between the past, present, and future, reminding us there is a new beginning for every ending. In Maserati's case, this means moving from Ferrari-powered cars to new electrified models. The exterior of the Zeda was designed by Centro Stile Maserati and is unique to this car.

Starting from the rear end, the paint shifts from a light satin to a "metallurgic" effect in the middle. Moving to the front, the paint transitions again to Maserati blue. And if you look closely enough, the blue shifts as it moves forward, becoming more mirror-like in the front. And to honor the process of how cars used to be built in the past, this paint job was done by hand.

Maserati has already begun retooling its factory to build the new sports car. Part of this renovation includes a new paint shop with low environmental impact, innovative technologies, and a special design that allowed customers to personally view their cars as they are painted. We are excited to see what Maserati has in store for the future but seeing the GranTurismo exit production feels bittersweet. This was arguably the prettiest car of its era and with Ferrari power under the hood, and a glorious soundtrack. Goodbye GranTurismo, you will be missed.