Subaru Announces BIG Changes By 2030

Industry News / Comments

It's nice having technology-rich friends.

Take a look at Subaru's current lineup and you'll notice it consists of only one hybrid model. The Subaru Crosstrek Hybrid, a huge improvement over its immediate predecessor, won't be the sole model with a lithium-ion battery in the US forever. According to an official press release, Subaru is aiming for a target of at least 40 percent of its global sales to come from all-electric or hybrid vehicles by 2030. A decade to accomplish this, especially for an automaker that's relatively small compared to other mainstream brands, is not much time. However, it will have some help from a major player.

The automaker's electrification goals, according to Chief Technology Officer Testuo Onuki, via Automotive News Europe, will receive a major boost on what it describes as "strong hybrids" based on Toyota's hybrid system. Subaru's new global platform was designed to accommodate both gasoline-only and hybrid vehicles, but developing a hybrid system from the ground-up is both timely and costly. This is where Toyota steps into the picture.

2019-2020 Subaru Crosstrek Hybrid Front Angle View Subaru
2019-2020 Subaru Crosstrek Hybrid Rear Angle View Subaru
2019-2020 Subaru Crosstrek Hybrid Front Angle View Subaru

Subaru will adopt Toyota's two-motor system for its boxer engine and all-wheel-drive layout. Not long after that gets underway, Subaru hopes to launch a full-electric crossover by 2025 that it's co-developing with Toyota.

"Even in this once-in-a-century period of profound transformation, Subaru's strong commitment and dedication towards car-manufacturing that we have cultivated throughout our history remain unchanged," said CEO Tomomi Nakamura. "With the aim of making Subaru different from other brands, we will further hone the distinctive qualities that make a Subaru a Subaru, maintaining the unique attributes our customers have come to expect. At the same time, as we work to fulfill our social responsibilities, including the protection of the global environment, we will leverage Subaru's unique character and technological innovation to contribute to the creation of a carbon-free society."

Wonderfully Crazy Toyota Supra Builds
Wonderfully Crazy Toyota Supra Builds
Greatest Speedsters Ever Built
Greatest Speedsters Ever Built
2019-2020 Subaru Crosstrek Hybrid Dashboard Subaru
2019-2020 Subaru Crosstrek Hybrid Engine Subaru
2019-2020 Subaru Crosstrek Hybrid Badge Subaru

Another goal is to cut direct carbon emissions from its factories, offices and other locations by 30 percent by 2031. Looking even further in time to 2050, Subaru wants to reduce average well-to-wheel C02 emissions from its new vehicles by 90 percent or more, compared to 2010 levels. What everything above also means is that, eventually, the famed Subaru WRX and Subaru WRX STI will, at the very least, be hybrids, most likely plug-in hybrids.

Based on Subaru's aggressive new electrification plan, we certainly won't rule out an all-electric powertrain.

Three Quarter Front Right Side View Subaru
Front Angle View Subaru
Rear View In Motion Subaru
Side View Driving Subaru

Join The Discussion

Popular Tags Cars