Subaru clearly gives a f**k.
Subaru made some heads spin last week when it showed off a new special edition car at the Singapore Auto Show. Based on the Subaru Forester, this new variant is named the 'Forester Ultimate Customized Kit Special edition' (or F.U.C.K.S. edition if you pay attention to acronyms). The name seems way too forced to be accidental and as you can imagine, it drew plenty of criticism. We think the name is hilarious but Subaru of America doesn't seem to be laughing about it. The group sent out the following apology to its dealerships in the United States:
The apology opens: "Dear Retailer:
Yesterday afternoon we learned about an unfortunate situation related to the name given to a special edition Forester by the independent distributor in Singapore. We want to make sure that you and all of your customers know that Subaru of America, Inc. (SOA) and Subaru Corporation (SBR) had nothing to do with this."
It goes on to say "We apologize for any negative feedback this may have caused. SBR has had the name removed from the car at the Singapore Auto Show. We work very hard to build a strong brand image for this company and the naming of this vehicle in no way reflects the values and standards we hold true. Furthermore, we will always do our best to protect our brand's integrity. This vehicle was created by the distributor for the Singapore Motor Show and it goes without saying that this car will not be available in the United States market."
Though Subaru had the name removed, it can still be seen in pictures taken at the show. The company's corporate office was clearly stunned by the name but we think the independent distributor succeeding in drawing attention to a car that would have otherwise flown under the radar. The Subaru Forester Ultimate Customized Kit Special edition will live on in infamy forever.