Visit the stand, check out a customized Brat and adopt a puppy!
Subaru has taken a unique approach to its auto show stand design, decorating it like a US national park. The stand includes unique touches like a digitally-generation wilderness background, wooden park benches, trees, fake bonfires, and tents, all of which are made from recycled materials. And as you walk in, you'll hear the sounds of birds chirping, leaves rustling, and the occasional geyser.
The stand obviously includes new models like the Subaru Ascent but at the 2020 Chicago Auto Show, the brand brought out some classics too. But there is a much bigger draw here besides the national park aesthetic and classic cars: Puppies!
Chances are you've probably seen many Subaru commercials featuring dog owners. Subaru loves dogs, Subaru owners love dogs, and the company makes that known by bringing puppies out to every auto show. Attendees of the show can play with the puppies, donate to the ASPCA, and even adopt one of them.
As automakers skip out on major auto shows we must commend Subaru for doubling down and making its stand more fun than ever. At Chicago, Subaru even added a unique touch by bringing classic models including a 4x4 Wagon and a customized Brat with a roof tent.
"Through our partnership with the National Park Foundation, we have provided nearly $20 million in support since 2013, funding programs and projects in more than 100 national parks that help protect these treasured places and increase public awareness and engagement across the National Park System," said Thomas Doll, CEO and President, Subaru of America, Inc. in a press release.
"With this incredible exhibit, we continue to honor that partnership by bringing the beauty of our national parks to the auto show. This truly is a one-of-a-kind display that we know resonates with our owners who care so deeply for the environment, and we hope to continue to honor our partnership by bringing awareness of our national parks to those who have not yet had a chance to experience them."