For Toyota the 86 is just another model; for Subaru it is an injection of lifeblood into its system. However both companies celebrated as the first Subaru BRZ and Toyota 86 rolled off the assembly line at Subaru's Gunma Main Plant (Ota-city, Gunma Prefecture, Japan). In attendance was the top brass of both companies headed by Toyota Motor President Akio Toyoda. The roll out is the culmination of more than six years of business collaboration between the two companies.

In April 2008, the companies expanded their cooperative ties by signing new agreements related to the development and production of the car. The Subaru BRZ/Toyota 86 is a small sports car in the classic configuration of front-wheel/rear wheel drive, an unusual solution to a modern car, but that promises to make the car much more enjoyable to drive than most of its competitors. With a 2.0-liter 4 Cylinder boxer engine producing 200hp at 7,000 rpm, it has a potential to be a great competitor to the Mazda MX-5.

Subaru Gunma Main Plant, where minicars were previously manufactured, was recently renewed for the Subaru BRZ and Toyota 86 production. FHI plans to produce the Impreza at the same plant by March 2013.