Subaru Can't Keep Up With Growing US Demand

Sales

But that's not a bad thing.

Despite a sluggish US economy that dates back to 2007, there’s been one automaker that’s consistently been kicking sales ass: Subaru. The combination of standard all-wheel-drive, rock solid build quality and value has made US customers flock to Subaru showrooms in numbers the Japanese automaker never previously experienced. It’s experiencing record US sales and profits, but there’s a bit of a downside to that.

For starters, Subaru dealers have been having a hard time keeping enough new models in stock. To help combat this, an expansion of its Indiana production plant is underway. So that problem is more or less solved. However, there’s another issue that needs improvement. Automotive News reports that customer satisfaction is lagging for dealer service and maintenance. Subaru scored well below mass-market brand average in a recent JD Power and Associates index survey. The future North American sales plan, however, is to increase sales by 25 percent by 2020. In order to do that, Subaru dealers will need to invest in new showrooms as well as additional service bays and other equipment.

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