Subaru Has Officially Changed Its Name To...Subaru?!

Industry News

It's not as confusing as it sounds.

Late last year, Subaru parent company Fuji Heavy Industries made a big announcement: it will undergo a name change. Not just any name would do for the highly regarded Japanese automaker, and the choice couldn’t be more predictable: Subaru Corp. That’s right. As of April 1, 2017 (complete coincidence to also being April Fool’s Day), the name change went into effect, and the move really does make complete sense for the automaker.

“In recent years, our effort has been expanded from making good products to delivering distinctive value which only Subaru can bring to customers,” stated CEO Yasuyuki Yoshinaga. “This change in company name declares Subaru’s determination to thrive as a brand that delivers value.” So why was the name Fuji Heavy Industries used in the first place? Because it manufactured more than just cars, such as helicopters and various other industrial products. Over the years though, a huge chunk of its revenue came from its cars division, a factor that led to the corporate name change.

You Might Also Like
Amazing Track Cars Transformed From The Street
Amazing Track Cars Transformed From The Street
10 Amazing Concepts From Boring Manufacturers
10 Amazing Concepts From Boring Manufacturers

Subaru, for many years, was simply the car division of Fuji Heavy Industries, which was founded in 1953. The first Subaru, the 360, arrived in 1958 – and it had only 16 hp. Today’s WRX STI, because the comparison is hilarious, has 268 hp. It's doubtful most Subaru owners even knew Fuji Heavy Industries existed to begin with, assuming 'Subaru' was the official name. And today, their assumptions are now correct.

Gallery

7
PHOTOS

What's Hot

Related Cars

Starting MSRP
$24,295
Starting MSRP
$36,095

Related Reviews

2016 Subaru WRX STI Review: If This Is An Amazing Car Why Do We Fear For Its Future?
Test Drive
16
2016 Subaru WRX STI Review: If This Is An Amazing Car Why Do We Fear For Its Future?
2017 Subaru Forester SUV Review
Subaru Forester
0
2017 Subaru Forester SUV Review
2018 Subaru WRX STI Review
Model Overview
0
2018 Subaru WRX STI Review
2019 Subaru Forester First Look Review: One Size Fits All
First Look
2
2019 Subaru Forester First Look Review: One Size Fits All
2019 Subaru Forester Test Drive Review: The Same But Better
Test Drive
2
2019 Subaru Forester Test Drive Review: The Same But Better