Subaru is growing at a rapid rate in the US.
In automotive industry terms, Subaru isn't a large company and a long way from the ten largest manufacturers in the world. Subaru takes a different, and often quirky, approach to building cars and has sustained and grown its car-making business through a dedicated core of buyers. Those vehicles are mainly sensible and practical vehicles utilizing Subaru's all-wheel-drive system and boxer engines, the exception being the more powerful Impreza models based on the successful rallying crusaders. By knowing its customers and doing things differently, Subaru has just sold its 10 millionth vehicle in the US.
The story of Subaru getting to the 10 millionth car involves a stealthy yet impressive rate of growth. It took Subaru 41 years to sell its first 5 million cars, but just 10 years to sell the next 5 million. The landmark car also follows closely on the heels of the Japanese automaker announcing its 93rd consecutive month of year-over-year sales increases at the beginning of September, and its best-ever sales month.
"Accomplishing this milestone reflects our commitment to providing customers with vehicles made to the highest standards of safety, reliability, and dependability," said Thomas J. Doll, president and CEO of Subaru of America.
Appropriately, the 10 millionth car sold wasn't a turbocharged dirt road missile of a WRX STi but, instead, just a simple white 2019 Impreza bought by a family that has already owned several Subarus. Dr. Craig Harmon purchased the car for his daughter and when he picked it up at Nate Wade Subaru in Salt Lake City, Utah, he was greeted by Kirk Schneider, owner of the dealership, his staff, and several bigwigs from Subaru. Just as appropriately, Nate Wade Subaru dealer is also country's oldest Subaru dealer.