Even the BRZ had a great month. Impressive.
One of the few automakers that managed to thrive during the Great Recession was Subaru. How come? It offered the right vehicles at the exactly the right time. Vehicles with high build quality, standard all-wheel drive, and overall exceptional value. Subarus also have some of the lowest depreciation rates in the industry. That sales success continued long after the recession ended, making Subaru a real force to be reckoned with. In fact, Subaru US has just announced its best-ever sales month in its entire history.
August 2018 could go down in company history as a true milestone, and the numbers speak for themselves. A grand total of 64,088 Subarus were sold in America last month, a 1.4 percent increase over August 2017.
So far this year, a total of 446,374 vehicles have been sold, yet another increase over the same period in 2017, by 5.3 percent. August 2018 was also Subaru’s 40th consecutive month of 40,000+ vehicle sales. Which specific models can be attributed to the company’s success? Crossovers, of course. It’s not like BRZs are flying off the lots.
For example, only 383 BRZs were sold last month, compared to the brand’s best-seller, the Outback, of which 18,006 were sold. The second-best selling model continues to be the Forester at 15,435 sold. Right behind it is the Crosstrek at 11,900. Next up is the Impreza sedan and hatchback (8,154), followed by the all-new Ascent three-row crossover (4,235), Legacy sedan (3,452), and lastly the WRX/STI (2,523).
For the record, the BRZ did have a pretty good August, with sales having increased by 13.7 percent over the same month last year. But its crossovers are the real sales gems. It was the 54th and 61st consecutive months of more than 10,000 Outbacks and 10,000 Foresters sold, respectively.
“As you would expect from a best-ever month, we had strong results across our line-up,” said Jeff Walters, Senior Vice President of Sales. “Our successful launch of the three-row Ascent will soon be followed by the arrival of the all-new 2019 Forester. Our SUV models will continue to drive our sales momentum.”