The 2019 sales figures are in.
The Subaru BRZ is special for a number of reasons, among them being it's the only rear-wheel-drive Subaru. The rest of the lineup, as we all know, comes standard with all-wheel drive. Launched back in 2012, the Subaru BRZ and its corporate twin, the Toyota 86, are definitely showing their age. But for enthusiasts, they still offer incredible sports coupe value. While we recently learned Subaru is indeed planning a second-generation BRZ, the sales figures for 2019 have arrived and, well, they kind of prove a replacement is needed.
For last year, a total of 2,334 BRZs were sold, a 39.1 percent drop compared to 2018 when 3,834 units sold. December in particular was not a very good month for the BRZ as only 131 examples left dealership lots. In December 2018, that number was 349, thus a 62.5 percent decrease. The BRZ wasn't the only Subaru to have a disappointing 2019.
The WRX and WRX STI had a combined total of 21,838 examples sold, a decrease of 24 percent from 2018's 28,730 tally. But again, not all is lost because an all-new WRX and WRX STI are also on their way in the near future. Interestingly, Subaru's two other non-performance sedans, the Impreza and Legacy, also saw sales drops by 13.1 and 12.6 percent respectively. This is not all that surprising given that demand for sedans, in general, has been down for nearly all automakers for the past year or so. What's taking their place?
Crossovers, of course, and Subaru have done splendidly in this regard, the three-row Ascent in particular. Compared to 2018, Ascent sales increased by 126.3 percent, though this makes sense because 2019 was the model's first full model year on sale.
Overall, Subaru as a brand in the US continues to do very well. It set a new all-time sales record of 700,117 vehicles in 2019, up three percent over 2018. While Subaru, like many other carmakers, are increasingly relying on crossovers for sales success, performance and halo models like the BRZ and WRX/WRX STI remain important.
Here's hoping those replacements are just around the corner.