Subaru Paints All Of Its Cars Heritage Blue For 50th Anniversary

Anniversary

After 50 years in America, Subaru has good reason to celebrate.

It was 50 years ago this year when Malcolm Bricklin, having just sold off his first major business venture, sunk his teeth into the idea of importing Subarus for America. To be fair, his mission began as a search to import a scooter, and he'd settled on Fuji Heavy Industries' Rabbit, but the company was divesting from scooters. It was bad timing for Bricklin, it seemed. That was until he spotted the company's Subaru 360, a diminutive car that didn't require federalization due to its weight and could get 60 mpg. Perfect.

As they say, the rest is history. Bricklin's Subaru of America, as it was called, made brisk work of the initial Subaru 360 in 1968 and the later FF-1 Star in 1970. Subaru of America would later become a public company, which Fuji Heavy Industries would acquire and turn into a wholly owned subsidiary. To celebrate the last 50 years, Subaru has launched limited editions of all the models painted in Heritage Blue, a fitting tribute. The 50th anniversary models are all based on high-level trims; come with unique badging, wheels (excludes BRZ), satin-chrome side mirrors (excludes BRZ, WRX, and STI), and a bespoke black interior with silver contrast stitching.

You Might Also Like
10 SUVs More Powerful Than The 650-HP Lamborghini Urus
10 SUVs More Powerful Than The 650-HP Lamborghini Urus
10 Of The Coolest Car Parks In The World
10 Of The Coolest Car Parks In The World

The cars will only be in limited numbers. WRX, STI and BRZ will have a combined total of 1,050 units available, and all other models will get 1,050 examples each. The Limited models are available now starting at $28,340 for the Impreza 2.0i Limited sedan and reaching as high as $41,195 for the WRX STI Limited before delivery and taxes.

Fake Lamborghini Murcielago SV Reverse-Engineered By Iran

The Chinese couldn’t have done it better.

Hennessey Trackhawk Is World's Quickest SUV

That's what a thousand horsepower will do for ya.

5 Things You Need To Know About The 2019 BMW X5

After driving the car for the first time, here are our key takeaways.

Watch The BMW M2 Competition Lap The Ring In 7:52

That was supercar territory not long ago.

Kim Jong-un Gets Classy With New Ride

So much for sanctions.

Drifting A 1,000-HP Corvette On Mountain Roads Takes Some Serious Skill

Thought drifting the entire Nurburgring was challenging? Try it in a 1,000-hp Corvette on a mountain road with no safety rails.

Hennessey Heritage Edition Ford Truck Makes More Power Than Anything You’ve Got

This crazy beast is even more powerful than the Ford GT.

Ford Imagines A Future With No Traffic Lights

Stopping at junctions could be a thing of the past in the future.

One-Off Ferrari 330GT Speciale Is A 50-Year-Old Dream Come True

This stunning coachbuilding project is a tribute to legendary Italian designer Giovanni Michelotti.

What's Hot

Related Cars

Starting MSRP
$36,095
Starting MSRP
$23,795
Starting MSRP
$18,495
Starting MSRP
$24,695
Starting MSRP
$22,195

Related Reviews

2016 Subaru WRX STI Review: If This Is An Amazing Car Why Do We Fear For Its Future?
Test Drive
16
2016 Subaru WRX STI Review: If This Is An Amazing Car Why Do We Fear For Its Future?
2017 Subaru Legacy Review
Subaru Legacy Sedan
0
2017 Subaru Legacy Review
2018 Subaru WRX STI Review
Model Overview
0
2018 Subaru WRX STI Review
2018 Subaru Impreza Review
Model Overview
0
2018 Subaru Impreza Review
2019 Subaru Forester First Look Review: One Size Fits All
First Look
3
2019 Subaru Forester First Look Review: One Size Fits All