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Subaru Resurrects Most Iconic Motorsports Livery

Design

Fans of rallying in the 1990s and 2000s will be very happy.

If you were a fan of rallying in the 1990s and 2000s, you will instantly recognize the Subaru World Rally Team’s blue and yellow livery that adorned its rally cars. It’s undoubtedly one of the most iconic racing liveries of all time – and now Subaru is bringing it back.

As well as reviving the iconic livery, Subaru is also revising the structure of its US racing activities, which will now combine stage rally, rallycross, record attempts, off-road racing, and circuit racing under the banner of Subaru Motorsports.

"These colors are part of our brand’s history, and beloved by our enthusiasts,” said Subaru of America marketing VP, Alan Bethke. "For a generation of rally fans, Subaru is synonymous with blue cars, gold wheels and the iconic star cluster. This new design pays tribute to that heritage, while looking ahead to future success under the Subaru Motorsports name.”

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The all-new design features a WR Blue Pearl base color with gold-painted wheels. A bright yellow graphics package is dominated by the Subaru star cluster on the doors with a prominent sweep that extends to the B-pillars and roof. Subaru says it represents a bigger, bolder take on the "Comet” motif made famous by the World Rally Championship-winning Imprezas of Richard Burns and Petter Solberg.

Elsewhere, the distinctive red logo of Subaru Tecnica International, the brand’s performance division, appears on the front side intakes, rear wing endplates and trunk lid vent panel. The new design will be presented at the 2019 Detroit Auto Show on January 14, where Subaru will also unveil the hardcore WRX STI S209 for America.

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