This is probably the most "Subaru" thing you can do this winter.
Subaru has announced that its WinterFest is back for 2023. The event is a celebration of all things winter for "skiers, snowboarders, snow enthusiasts, music fanatics, animal lovers, and everyone in between." That's clearly the case, as the brand's promo poster for the event below features all of the above, plus a Subaru Forester.
"Our Subaru community looks forward to the return of WinterFest each year, which brings family-friendly activities to eight different ski resorts across the country," said Alan Bethke, Senior Vice President of Marketing at Subaru.
Subaru WinterFest will take place at a number of resorts across the country, all of which are owned by POWDR, Subaru's partner for the event. You can see last year's WinterFest pictured below at the Copper Mountain resort in Colorado. Of course, the tour has some promotional value to Subaru, which will hype its Wilderness family of vehicles.
Subaru's WinterFest centers around live concerts, however, and some acts, like Big Gigantic, will be familiar to some. Snowsports fans will benefit as well as music lovers. Subaru will offer demos of some of the latest gear from some huge brands, including Nordica, Mammut, and Thule.
Other events at resorts will include "ski-inspired" lawn games, warming huts, and food and beverages. Subaru owners can benefit as well. Resort parking is not always easy but owners will get access to VIP parking and some "special gifts," though the last time we hit Copper, we'd be happy with just the parking. Owners will also have access to gondola rides, backcountry concerts, tram jam sessions, and more.
The Subaru WinterFest will run from February 11 to April 16, and the resorts are as follows: Killington Mountain Resort, VT, Eldora Mountain Resort and Copper Mountain, CO, Woodward Park City and Snowbird Ski Resort, UT, Sierra-at-Tahoe and Woodward at Tahoe Resort, CA, and finally, Mt. Bachelor, OR.
Acura
Alfa Romeo
Aston Martin
Audi
Automobili Pininfarina
Bentley
BMW
Bollinger
BrightDrop
Bugatti
Buick
Cadillac
Caterham
Chevrolet
Chrysler
Dodge
Ferrari
Fiat
Fisker
Ford
Genesis
GMC
Gordon Murray Automotive
Hennessey
Honda
Hyundai
Ineos Automotive
Infiniti
Jaguar
Jeep
Karma
Kia
Koenigsegg
Lamborghini
Land Rover
Lexus
Lincoln
Lordstown
Lotus
Lucid Motors
Maserati
Mazda
McLaren
Mercedes-Benz
Mini
Mitsubishi
Nissan
Pagani
Polestar
Porsche
Ram
Rimac
Rivian
Rolls-Royce
Spyker
Subaru
Tesla
Toyota
VinFast
Volkswagen
Volvo
Join The Discussion